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Case Study - Data & Analytics

Turning Scattered Data into a Clear Picture of the Business

We replaced hours of weekly manual reporting with a single dashboard that gives a distributor's sales leadership real-time visibility into performance, customers, and trends.

Django
Next.js
PostgreSQL
AWS
Power BI
Tableau
D3.js
TensorFlow

8

Weeks to Deploy

5

Data Sources Connected

200+

Daily Active Users

1M+

Transactions Analyzed

The Problem

Data everywhere, visibility nowhere

  • -Sales data was spread across multiple systems, leaving no single source of truth for the leadership team.
  • -Weekly reporting took up to 3 days of manual work in spreadsheets.
  • -No way to see customer trends or forecast demand, meaning decisions were mostly gut-feel.
Our Approach

One dashboard. Everything in one place.

  • Connected all five data sources into a single warehouse that refreshes automatically throughout the day.
  • Built a clean, interactive dashboard anyone on the team can use with no training required.
  • Added AI-powered forecasting that predicts sales trends with 90% accuracy, weeks in advance.

What We Built

Four core capabilities, each solving a specific visibility gap.

01 - Live Sales View

A real-time overview of revenue, top products, and team performance, visible to everyone who needs it.

02 - Customer Insights

Clear visibility into who is buying what and when, so the team can focus on the customers that matter most.

03 - Sales Forecasting

Automated predictions based on historical trends, helping the team plan stock and headcount ahead of demand.

04 - Custom Reports

Managers can filter and slice data by region, product, or time period, with no spreadsheets and no waiting.

The Results

32%

Increase in sales team productivity

18%

Growth in average revenue per customer

40%

Reduction in time spent on reporting

5x

Faster identification of market trends

We now have a clear, real-time picture of our sales every single day. The weekly reporting that used to take three days is completely gone. Our team makes faster, better decisions, and we can actually see why.

- Sarah Njeri, Sales Director

Want to see your data clearly?

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